Empowerment through Social Media – DearAlyne

This article is a part of Discere’s ‘Insights with Experts’ series, where Discere co-founders Joao and Shyam interview professionals across various industries. Read more here.

Episode 16: Dan Swift – CEO at Empire Selling Insights With Experts – by Discere

Dan Swift is CEO of Empire Selling, a digital sales training and transformation company. Dan has over 20 years of leadership experience spanning sales, marketing, and business development, having successfully launched LinkedIn’s flagship product Sales Navigator and catapulted social media management technology Sprinklr to a $2bn valuation. With an emphasis on ‘bringing the human back’ to business, he believes that business leaders can be successful without sacrificing empathy.
  1. Episode 16: Dan Swift – CEO at Empire Selling
  2. Episode 15: Martin Foakes – Exploration, Outdoor Activity
  3. Episode 14: Khayla Black – Biology, Neuroscience
  4. Episode 13: Michael Skok – Entrepreneurship, Investing
  5. Episode 12: Thomas Chu – Grit, Passion and Perseverance


Alyne Tamir or Dear Alyne as she is commonly known, is a social media influencer and content creator. Alyne’s Facebook page has over 2 Million followers from 80 countries around the world. The content created is mainly focused on social issues such as health care, environmentalism, gender equality and many more. In addition to content creation, Alyne also runs Girls Gone Global by Dear Alyne, a Facebook Group with over 125,000+ women who want to improve their lives and as well as the world around them. Alyne has even interviewed global presidents of states such as Malta and Taiwan. When it comes to the world of social media and influencing, it’s safe to say that there are not many people doing it better than DearAlyne! 


Becoming a social media influencer wasn’t always on Alyne’s agenda. In fact, she grew up in Los Angeles aspiring to become an actress. However, after contemplation she eventually ended up in a more ‘practical’ job. It was not until she was 28 that she began to actively pursue social media. When reflecting on this aspect of her journey, she reminded us that life is not as short as we think, in a sense that it is never too late to start our ambitions. Through small steps at a time we can achieve our goals. What stimulated her passion for social media were the flaws she saw engaging in it as a consumer. The lack of purposeful content on the internet led Alyne to take matters into her own hands and produce content that she believed would genuinely make the world a better place. 

When asked how the youth can use social media as a tool to not only empower themselves but others, Alyne talked about her journey as an influencer. She believes that before we empower others, we need to empower ourselves; ensuring that we are independent in numerous ways. This suggested the idea that we shouldn’t feel as though we are responsible to everyone. We should advocate for issues and messages which we feel a sense of empathy for, others should be empowered by advocating what they can empathise with. 

While social media has brought countless benefits to our society, there is also the rising concern of users looking for validation in the form of likes and views. Alyne highlights this danger by assuring that we should keep a clear distinction between audience validation and value in content. Essentially meaning we shouldn’t judge our content on the basis of its audience response but otherwise the value that the world can derive from the content to make itself a better place. Even while we can use audience data as a barometer, we shouldn’t allow it to affect our self esteem as content creators. As powerfully put by Alyne, “Do you care about any views? Or views that will make a difference…”.  

In recent times, there has been a growing realisation that the education system needs a change, one that focuses on the individual ambitions of students. What social media allows for students is the ability to education themselves and supplement what they learn at school in accordance to their interests. What we learnt is that social media as an educational tool does not only help students learn in accordance to their interests but share what they learn and teach others. In addition, what social media allows for the sharing of content that wouldn’t necessarily be found in schools, such as life skills. 

As we concluded our interview, Alyne left the youth with a very valuable piece of advice. She stated that we should always continue to improve and develop ourselves, even if the opportunity to use these skills are not staring us in the face we should always look to grow beyond our bubbles. In doing so, the world might just be a better place.

“Always keep improving yourself, even if you do not know what you are going to use these improvements for in the future.”

Alyne Tamir

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